Saturday, November 21, 2009

Top 10 Reasons Why Oak Park's New Logo-Tagline Fail

Since I've been snarking on Facebook about this logo and other people have been blogging about it, I decided it was time to mention it here. Here's the logo...


...and my top ten reasons why it fails:

10. The Village of Oak Park preaches "shop local," but they outsourced this to Tennessee.
9. Is it a giant diaper pin...or something else?
8. It's a target for sex jokes too numerous to mention.
7. It's completely generic.
6. Ms. Linne's art students at Irving Elementary could do better.
5. We spent $65,000 for this? Really?
4. "Step out of line" has negative connotations.
3. I can see it fitting nicely between the giant razor blades that grace the Harrison Street Arts District.
2. Mixed message alert! The logo is a linear design, yet the tagline is "step out of line."
1. If you have to explain your tagline you're an epic fail.

Clearly, the geniuses who are collecting a paycheck from the Village of Oak Park lack creativity. They are completely out of touch with those who live in this community.

Out of touch village employees + out of touch out of towners = complete lunacy.

1 comment:

  1. Hey Tee...this is the comment I just posted on the trib....

    As a long time Oak Park resident I don't not believe my values are in anyway out of line, nor do I think a village that prides itself on diversity should adopt a tag line proclaiming our community is the exception to the norm. We are not rebels; we are a thoughtful, open minded, caring community of people proving difference is an enormous part of strength. The Village of Oak Park needs to listen to it's residents and ditch this ridiculous logo and tag...it is embarrassing.

    Mele4 (11/22/2009, 11:09 AM )

    ReplyDelete